Why buy a Franchise?
Top Reasons for Buying a Franchise
The top reasons for getting into a franchise are outlined below. They will also show you some of the major challenges that you will face anyway if you decide to go it alone.
If you do your due diligence well and find the right franchise, you will find that buying a franchise is a great way to avoid the expensive mistakes you are likely to make anyway for starting up alone!
Turnkey Business
A business is considered turnkey if at the point of purchase, all the hard work is done and the business is ready to become operational without any additional steps needed. So what you are in fact buying is the right to marketing materials, intellectual property, training and support, a web presence and proven system.
With a franchise, the franchisee should be able to just turn the key to begin the business.
Proven System
When you buy a franchise, you buy a system. A detailed Operations Manual should be provided, based on a business model that has been proven to work. The systems are designed to increase productivity and sales of each franchisee. If you follow the system, you will be eliminating common mistakes that are normally made by new business owners and you should be successful!
More likely to succeed
Some studies show that franchises have a success rate of approximately 90% as compared to only about 15% for businesses that are started from the ground up. The increased probability of success usually far outweighs any initial franchise fee and nominal royalties that are paid monthly.
Generally speaking, as long as franchisees are willing to follow the instructions from the franchisor and take advantage of the support system they should have a very good chance of finding success.
The Power of the Brand
If you join a franchise, there should already be brand awareness. This will mean customers are more likely to buy from you if they already know and trust you. There is also a recognised logo along with advertising that is linked to the name of the franchise. For example, what we find is that if a customer hears about you through word of mouth, they are likely to google you first before taking action. If your business and the brand show up and rank highly, the customer will buy!
Training Programs
Most franchise companies offer a training program and ongoing support. This will train you to run your franchise efficiently and exactly the same way their other franchise locations are run. There should also be the opportunity to meet or network with other franchisees. depending on your location.
Ongoing support
There should also be ongoing support and guidance as you learn new business skills and grow your new business. Make sure you are clear on how far this guidance extends! You should always be able to pick up the phone or book a skype call to request from the franchisor or other franchisees.
Marketing
Most franchises will have a clear marketing and advertising strategy and will take care of handling this at a national level. If there is marketing to be done at a local level, there should be an outline for your to follow and systems in place for you to use. Approval is usually necessary prior to proceeding with the local plan. You should also be able to request help with your business plan and budgeting your start up.
Network
If you buy a franchise, you should become part of a network of like-minded people who share your passion for your industry and got involved for some of the reasons that you want to! These people can become an invaluable source of support and guidance. In effect, you will work for yourself but not BY YOURSELF!
Risk Avoidance
For many of the reasons outlined above, you should be able to assess, with relative certainty, what will happen when you buy into your selected franchise, including a realistic timeframe for a return on your investment and future potential.
Work for yourself but not by yourself.
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